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New Releases: Maison Margiela x Reebok
It is not the first collaboration among Margiela and Reebok, that even if they seem to be an extremely distant brands for the aesthetic and merceologica point of view, their union seems to be a winning...
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Eurovision 2022: best looks
On the 14th of May, was held the 66th edition of the Eurovision Song Contest at the Palasport Olimpico in Turin. The winner this year was the Ukrainian group Kalush Orchestra, while Italy, represented...
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Golden Goose’s sneakers turn sustainable: Yatay Model 1B
The iconic white sneaker is realized following principles of sustainability and low impact on the planet. Golden Goose presents “Sneaker Yatay Model 1B”, one of the first steps toward a conscious...
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Jacquemus collaborates with Nike
A new collaboration between a luxury and a sportswear brand is coming. Simon Porte Jacquemus announced the partnership between his brand and Nike. The French designer had foreshadowed the advent of...
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Rhuigi Villaseñor, Rhude’s designer, and Zara created RHU
A few months after his appointment as creative director of Bally, Rhuigi Villaseñor amazes us with a new project: RHU. The acronym means “Redesigning Human Uniform” and comes from an idea developed in...
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Coming soon: Air Jordan 1 Low University Blue Black
Summer is really around the corner now, so if you don’t want to get caught unprepared you need a nice pair of sneakers! The Air Jordan 1 Low University Blue Black will soon be released and you can’t...
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The Best Air Jordan 4 of all times
2021 was the year of the Air Jordan 4, a silhouette designed by Tinker Hatfield in 1988 and first released in 1989. Last year this model began its real climb to popularity and today we can say with...
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Crazy for WACKO MARIA’s shirts
Founded in 2005 by former J-League soccer players Keiji Ishizuka and Atsuhiko Mori, WACKO MARIA is a Japanese brand known for the eccentric prints that characterize its garments and for the frequent...
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The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: the obsession for colour pink. Last studies have shown that the prevailing of...
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A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel comes from the heart of Great Britain, Northamptonshire, where life is not that easy. The...
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The return of CONCEPTS and Nike SB: the Nike Dunk Low “Orange Lobster” will...
The streetwear brand CONCEPTS has made many collaborations over the years, but the one created with Nike SB, the skateboarding line of the American brand, is still among the most iconic ones. Since...
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The come back of Punk aesthetic
Born in London in the end of the 70s, Punk Style is about to come back to our wardrobe. Pins, chains, combat boots and dark makeup, Punk was an act of social rebellion against fashion standards,...
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The collaboration between Nike and Travis Scott will arrive on the 27th of May
After a few months of stand-by, Nike and Travis Scott have announced that their highly anticipated collaboration will be released on the 27th of May. The drop includes a capsule of outdoor inspired...
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Cannes Film Festival 2022: best looks
The 75th edition of the Cannes Film Festival, a very important event for the world of cinema, takes place from the 17th to the 28th of May. The list of celebrities present is really long and some of...
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Stüssy x Nike Air Force 1 Mid
Stüssy is a streetwear brand that was born in 1980 in Laguna Beach in California. It was founded by Shawn Stussy. Firstly it was initiated as a surf brand because the founder has always had a strong...
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KUON: beautiful things remain beautiful
KUON is a Japanese brand created by Shinichiro Ishibashi. After the apprenticeship with an established tailor in Tokyo, the designer worked as pattern maker for a well-known high-end fashion brand. In...
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Gavor: fashion beyond appearance
«Gavor was born to express themselves and their own body with freedom and personality.» This is the first sentence that can be read on the official website of the brand founded by Josephine Lossou...
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Luxury upcycling
The term upcycling is often associated with recycling but, in reality, they have different meanings. It was coined in 1994 by German mechanical engineer Reiner Pilz who stated in an interview: “I call...
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BIG AND FIRENZE SHOWROOM presents: Nineinthemorning, from trousers to total...
BIG AND FLORENCE SHOWROOM presents: NINEINTHEMORNING. The Florentine showroom very dear toWait Fashion led by the spouses Gianmaria Brini and Cristiana Andreoli, born a few months ago from the union...
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Summer 2022: the best sandals for every fashionista
Hot weather, sun and summer means only one thing… it’s time to go shopping for a new pair of sandals. From day to evening, from the beach to the club, there is a right pair of sandals for all your...
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BIG AND FLORENCE SHOWROOM presents: STR * HYPE the new brand of ecological...
Those who follow this site know well that I rarely break down and put my ‘virtual’ face to endorse a product or brand in a blatant way. This is one of the cases in which, instead, I want to put my...
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BIG AND FLORENCE SHOWROOM presents: COTAZUR women’s beachwear with an Italian...
The world of beachwear, especially the female one, has always represented a fascinating world for us, in some ways mysterious. As a magazine attentive on the one hand to public trends but also to B2B...
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The best of Paris Couture Week
Some consider the haute couture the occasion to display the know how of the ateliers, while others think that it should be the moment to express creativity with no limits. However, the couture week...
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Converse Twisted Resort Collection: the new collection SS20
Converse is just come out with a new unconventional collection called the Twisted Resort Collection, the iconic lines of the brand joins crazy pattern and new shapes. The iconic Chuck 70 guests Run...
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Interview with Anja Zecevic, the emerging designer who launched a new concept...
This interview with Anja Zecevic is not a normal interview for me. I have known Anja for several years and for me it has a special meaning because I followed Anja’s path from the beginning: from the...
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Salvatore Ferragamo becomes just Ferragamo
History repeats itself: after Hedi Slimane who back in 2012, upon his arrival at the then Yves Saint Laurent, changed the name to solo “ Saint Laurent ” and then came to Celine and also eliminated the...
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The names of London Fashion Week that we don’t hear enough about
Contrasting, haughty, sometimes unscrupulous: London is the home of pure experimentation made of creation and mystification of the concept of dress. A place capable of attracting young designers who...
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Kanye West: genius and recklessness?
Genius and recklessness? Perhaps, now, it would be more correct to reformulate this mutable binomial, dividing the words, already of them, by meaning, very distinct. On the one hand, the genius made...
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The most iconic invitation ever
There are no missed calls to a show when knocking on the door is a paper, material, virtual invitation that, in most of the times, does not fit in size and format in the narrow slot of the mailbox....
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Forever Valentino: story of a legacy
A promise lasts forever. And it is in this timelessness that Valentino classifies his creations, carrying on his promise, that of always knowing how to read society by simply dressing it in red. A ”...
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The return of ‘’Timeless’’: Gucci Valigeria and the debate on the time
The journey: a recurring theme in the fashion imagination. A waterproof box capable of transporting the imagination to the doors of the possible. A path that is accompanied by two universal measures...
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The creativity between rules and flair
In an ongoing debate on creativity, one still wonders how many forms and expressions of it exist. The answer cannot be quantified in a finite figure, because creativity per se belongs to the ”figures...
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Director’s Cut: the rebels masters for Saint Laurent
At a time when the image is everything, there are those who make it speak, but above all the “dress”. In his latest SS23 campaign entitled Director’s Cut, Saint Laurent does not entrust his words to...
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The marvelous world of Louis Vuitton and Yayoi Kusama
For Louis Vuitton 2023 is all about color and timeless beauty. The collaboration between the Japanese artist, Yayoi Kusama, and the French luxury brand, is renewed after eleven years with a project...
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Hooded dresses: a trend from 80s
For all those who lived through the 80s, Grace Jones, a well-known Jamaican singer, was not only a charismatic figure of disco-pop music, known for her androgynous style, but a true style icon. She is...
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The journey home of Burberry in the first campaign by Daniel Lee
A few days after the debut of Burberry‘s new creative direction entrusted to the Englishman Daniel Lee, the brand releases its first campaign, with archive clothes, directed by the creative himself...
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Schiaparelli: the prêt-à-couture by Daniel Roseberry for FW23
Art and fashion? A combination well known to the wider public, but which still clashes in dealing with everyday life, which prefers form and function to cutting and creation, that is, that combination...
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Fashion and design: an open dialogue
Models and a Yorkshire Terrier present creations by the designer Mary Quant in London. (Photo by PA Images via Getty Images) From the very early 60s, the artistic dimension that followed the economic,...
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Meet the brand: Tu Lizé – military meets romance
Today we at Wait! Fashion met Beatrice Selini and Camilla Lorenzi, cousins from Bergamo, founders and creative directors of Tu Lizé. A brand born in 2021 that has approached new up-cycling techniques,...
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PURAAI, from Japan comes an all-Italian story of eco-friendly design...
Browsing the web for some time, we came across this new sneaker brand, Puraai, which immediately caught our attention. An extremely clean design, where the vintage flavor mixes with a touch of...
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The 60s in the co-lab “La Vacanza” by Donatella Versace and Dua Lipa
Donatella Versace and Dua Lipa together for Pre Fall 23 to celebrate the Italian summer. The co-lab between fashion and music brings cocktail dresses to the poolside. Fashion and music converge in...
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ETRO: all the iconic bags of the Maison
ETRO is an Italian brand that was born in 1968 as a textile company and since then has maintained a deep bond with the fabric, the central element of its history and its inspirations. Precisely from...
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Christmas tree decorations: ideas, tips and trends
November is, par excellence, the month in which we start to think about the Christmas period with the gifts to buy, the family lunches and dinners to organize and, above all, the Christmas tree...
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Dialogue between art and fashion – the Renaissance of Ferragamo
Very profound creative paths and exchanges intertwine between art and fashion. Two worlds constantly evolution and contamination that have always been an integral part of our daily life. As if it were...
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Meet the brand: Halíte – make it salty!
Essential, but precious. Casual, but well-groomed. Simple, but refined. The multifaceted soul of HALÍTE embodies all these aspects, just like his land of origin. Today we met Angela and Antonia,...
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MSCHF reinvents, or rather, overturns the classic Timberland boots!
MSCHF (@mschf)once again takes an icon and reworks it, or rather completely overturns it. With imagination, excess and a lot of crazy creativity. This time it takes Timberland’s iconic boot and...
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Loro Piana accused of not paying its indigenous workers in Peru
“Our excellence“: this is the value proposition found on Loro Piana‘s official website under the “viçuna” section. And indeed, how could anyone think otherwise? It is over thirty years that the Italian...
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Women’s bags: trendy models for S/S 2024
There is an accessory that returns as a protagonist every season, essential for enhancing the figure and making the outfit more precious. We are talking about women’s bags, which in Spring-Summer 2024...
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Children’s sandals? Take a look at the offer of the Primigi brand!
Sandals are a must in summer, and this doesn’t just apply to adults. In fact, even children need to pamper their feet and feel comfortable and fresh during the hottest days. This is why it is important...
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How to choose the right concealer color?
Concealer is one of those products that can completely change the look of your makeup: a strategic ally capable of illuminating your eyes, even out your complexion, and minimizing imperfections. But...
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